Personal magnetism is a neutral concept and can be used for selfish individual ends or for the greater good. It must be controlled by our ability to be self-aware. This awareness is essential to save us from falling into the trap of insincerity.
Charles Handy, a management guru said, “You may be hopeless in running IBM, but put in charge of a school you may make all the difference”. Another commentator, Jeffrey Pfeffer, of Stanford Business School, confirms Handy’s view of charisma, and suggests that we can be charismatic in some situations but not in others: the right […]