This is a playlist of 10 videos that serve as preparation for our IESE Leadership Communications programs.

The 10 Videos on the Leadership Communications Playlist

1. Introduction – Nothing brings more opportunity into your life than speaking well in public
2. What is Leadership Communications
3. Taking Responsibility for your Communcations
4. The Importance of Credibility
5. How to have Impact when you Speak
6. How to Give and Receive Feedback
7. Becoming Clear on your Purpose
8. The 4 Levels of Listening
9. Getting Ready for our Course
10. Post Course Reflections

Leadership Communications Course

Clear and powerful communication is vital for accomplishing any business objective, particularly in today’s economic climate. To be effective, executives must be able to engage and influence diverse stakeholders, including clients, colleagues, employees and top management.

Leadership Communication presents a wide range of practical tools and concepts designed to strengthen executives’ abilities on multiple levels. Participants will learn how to use emotional and rational intelligence to persuade others in one-on-one situations, as well as when delivering presentations. They will acquire techniques for establishing credibility and managing nervous energy.

This highly interactive program offers participants individualized feedback through video analysis and the chance to gain expertise in delivering diverse types of speeches, from visionary to special occasion addresses. Finally, the program explores the art of storytelling.

Key Take Aways

• Speak like a Leader of people, move people to action with your words
• Gain confidence in designing and delivering various types of presentations
• Discover techniques to use emotional and rational intelligence as a means of persuasion
• Learn rhetorical tools for interpersonal communications, presentations and speeches
• Gain a deeper understanding of non-verbal aspects of communication: authority, audience awareness and managing nervous energy

Who should Attend?

The program is designed for managers who wish to improve their communication skills and develop a style that fosters commitment among team members and stakeholders. The program is particularly relevant to professionals who manage client relationships or deal with the general public.

Detailed Description of the Sessions

Leadership Communication: Point X; Logos, Ethos and Pathos

• Persuasion requires connecting on three levels – Aristotle’s triad of Persuasion: Logos, Ethos & Pathos (Logic, Credibility and Commitment)
• Speech Act Theory: The 3 levels of communication – Locution, Illocution and Perlocution. Point X.
• Persuasion is not manipulation. Manipulation is getting another to do something that serves me. Persuasion is getting others to do something that serves them and me.

Developing the Logos-Basis Speech

• The Logos-based speech structure:
• Powerful Openings: There are only 3 ways to start a persuasive speech.
• Move people with Benefits not Features.
• Close strongly: the 2 types of persuasive close.

Body Language: Authority, Energy and Audience engagement

• Preparing to Perform: developing mental strength, overcoming anxiety: The 4 ways to handle anxiety.
• 5 Aspects of a Powerful Voice: How to improve the power and quality of your voice.

Authentic Leadership: Identity; Personal Story

• Identity: Resolving the Conflict between What I want of “me” and What society wants of “me”.
• Simple story: engaging audience, moving to action with emotion. Reason is absolutely necessary, yet the most powerful, persuasive communication has a deeply human element…often delivered simply and personally through the telling of stories.
• Framing your Argument: The 6 Laws of Scientific Influence
• Selling Value: Asking powerful questions, overcoming objections, the checklist sale

Authentic Leadership: Making it a Habit; The 20 Mile March

• Creating self-disciplined habits. “The signature of mediocrity is chronic inconsistency. Consistency is the hallmark of success.” —Jim Collins
• Decisions equal success. There are 4 vital decisions in growing your business. These four decisions: People, Strategy, Execution, and Cash.