Entrepreneur: The 7 Elements of an Elevator Pitch

The 7 elements of a powerful elevator pitch if you need resources for your entrepreneurial startup

The 7 elements of a good entrepreneurial elevator pitch

A good entrepreneurial elevator pitch will contain these 7 elements:

  1. description of the problem you solve
  2. the individuals or groups that will benefit
  3. the specific product or service you will deliver
  4. how you differ from competitors and other substitutes
  5. how you will make money
  6. what resources you require (money, time, support, expertise)
  7. an outline of the value that will be created
What do you think?  What is the best pitch you have seen?  How much time do you spend preparing and practicing your pitch?

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9 thoughts on “Entrepreneur: The 7 Elements of an Elevator Pitch

  1. I agree with Conor Neill people has so much confusion between thinking like an entrepreneur and being like one. I did many mistakes in my past until I found out that I don’t have the qualities of an entrepreneur. If I had seen this blog I would have known my self even before.

  2. Conor, thanks for breaking down the elevator pitch into these 7 key elements. It’s a helpful framework! Often, pitches tend to get bogged down focusing on just the *what* (the product) and completely neglect the *why* and *who*. Specifically, I think highlighting the “value that will be created” and the “problem you solve” are critical pillars for captivating your audience quickly.

    I’ve found it extremely helpful in my own pitch development to practice starting with those elements first – almost sketching out a micro-story illustrating the impact one solves. That primes the listener to really understand the relevance of everything you subsequent mention.

    In preparing and practicing, I spend about 20-30 minutes refining a slightly new custom pitch at least once a week right before large networking or fundraising events. Once honed, a concise memorable, engaging speech comes and flows naturally. Any tips or tricks regarding fine-tuning delivery on each aspect, rather than just initial setup?

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