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Do’s and Don’ts of Internationalizing in Africa

África M. AriñoJune 3, 2015

Africa is on the move. The future is there. But Africa hides many different realities. Its regions are diverse, and countries within each region are very different as well. So, if your company –whether indigenous or foreign – is considering expanding into an African country, how should it go about it? Here are some do’s and don’ts […]

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África Ariño

Dr. Ariño received her Ph.D. in Management from the University of California, Los Angeles (UCLA). She is professor in the Strategic Management Department at IESE Business School.

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