Locating a business in Africa: how much of a hassle?

Different countries offer different travel and living conditions. This has an effect – identified as the “hassle factor” by professors Andreas Schotter and Paul Beamish from the Ivey Business School in Canada – on companies’ decisions to locate their operations in a particular country. Not all countries are the same in Africa, and the hassle […]

6

Doing business in Africa: some practical advice

Last week I heard a talk by a consultant from Roland Berger who specialized in Sub-Saharan and Southern Africa. He offered some practical advice for doing business in Africa. This is what he said, and some of my experiences of how it holds true: 1. Take market intelligence and customer understanding seriously: product-oriented companies won’t make […]

2