A couple of weeks ago the news came out that Kenya has seen its economy grow 25% after statistical revision. Officially, Kenya is now a “middle-income country.” A few months ago, a similar type of revision brought Nigeria’s economy to the top of African countries in terms of the size of the economy, surpassing South […]
Doing business in Africa: some practical advice
Last week I heard a talk by a consultant from Roland Berger who specialized in Sub-Saharan and Southern Africa. He offered some practical advice for doing business in Africa. This is what he said, and some of my experiences of how it holds true: 1. Take market intelligence and customer understanding seriously: product-oriented companies won’t make […]
Nigeria: A fashionable high growth country
Nigeria is fashionable. It’s the “N” in the MINT countries – the next high-growth markets. As you may remember, earlier this year Nigeria was declared the largest African economy. It surpassed South Africa for the first time. A recent survey by KPMG on High Growth Markets Outlook reveals that Nigeria – along with Kenya – […]
Personal care products booming in East Africa
Something I find amusing is that most African women use not only hair extensions but also wigs. I went to a Nakumatt supermarket in Nairobi, and I was amazed at the space dedicated to wigs! Women change their hairstyle so often that at times I’ve a hard time recognizing faces. This is but an indication […]
Thinking long-term in Africa
Welcome back after the break! When I came back from Africa, one of my colleagues at IESE told me: “Africa, you’re re-energized!” Indeed, I am. One of the energy shots came from meeting the CEO of a leading bank in Kenya and East Africa. His approach illustrates that thinking long-term pays off in Africa. To the […]