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Consumer Products: A Luxury Product?

África M. AriñoJune 22, 2016

Before moving to Nigeria for a relatively long period, I thought that testing the waters would be a good idea: would I adapt to a country so different to my own? I had many question marks: some were important issues, others were really minute. One of these minute issues was: will I find the toiletries […]

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  • Doing Business in Africa

Personal care products booming in East Africa

África M. AriñoSeptember 10, 2014

Something I find amusing is that most African women use not only hair extensions but also wigs. I went to a Nakumatt supermarket in Nairobi, and I was amazed at the space dedicated to wigs! Women change their hairstyle so often that at times I’ve a hard time recognizing faces. This is but an indication […]

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África Ariño

Dr. Ariño received her Ph.D. in Management from the University of California, Los Angeles (UCLA). She is professor in the Strategic Management Department at IESE Business School.

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