A frequent comment in my interviews with executives from sub-Saharan African (SSA) companies has been, “What really drives this company is job creation… of course, we want to make money, and we do make money… but our real driver is to create employment.” I mentioned this in a previous post. But I want to bring […]
Job creation: an engaging business purpose
In my interviews with managers from sub-Saharan African countries, I was surprised that – without my bringing up the topic – a large majority of them made a comment of this sort: “You know, what drives this company is job creation… Of course, we want to make money, and we do make money, but what […]