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Creating a Middle Class: The Role of Companies

África M. AriñoOctober 7, 2015

A frequent comment in my interviews with executives from sub-Saharan African (SSA) companies has been, “What really drives this company is job creation… of course, we want to make money, and we do make money… but our real driver is to create employment.” I mentioned this in a previous post. But I want to bring […]

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  • Doing Business in Africa

Job creation: an engaging business purpose

África M. AriñoJanuary 7, 2015

In my interviews with managers from sub-Saharan African countries, I was surprised that – without my bringing up the topic – a large majority of them made a comment of this sort: “You know, what drives this company is job creation… Of course, we want to make money, and we do make money, but what […]

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África Ariño

Dr. Ariño received her Ph.D. in Management from the University of California, Los Angeles (UCLA). She is professor in the Strategic Management Department at IESE Business School.

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