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Doing business in Nigeria: overcoming cultural challenges

África M. AriñoOctober 8, 2014

Energy and physical stamina are personal characteristics that tend to be associated with power. Based on their physical appearance, Nigerians could be compared to US basketball players. This feature can be intimidating, and especially so when it comes along with a loud voice. In fact, Nigerians describe themselves as “loud and proud.” This is one […]

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África Ariño

Dr. Ariño received her Ph.D. in Management from the University of California, Los Angeles (UCLA). She is professor in the Strategic Management Department at IESE Business School.

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