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Pygmalion in (African) management

África M. AriñoJuly 16, 2014

“A lady is a woman who is treated like a lady.” You remember probably this line from My Fair Lady. In a classic Harvard Business Review article, J. Sterling Livingston coined the expression “Pygmalion in management.” The main point of the article was that “a manager’s expectations are the key to a subordinate’s performance and […]

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África Ariño

Dr. Ariño received her Ph.D. in Management from the University of California, Los Angeles (UCLA). She is professor in the Strategic Management Department at IESE Business School.

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