I love hanging around markets – although I try not to buy randomly: I always go with my shopping list. When you are in a new country, this is a great way to get a flavor for what life is like for local people. In Kenya, you get a variety of flavors from dusty farmers’ […]
Launching Consumer Brands in sub-Saharan Africa
“GDP is not the best way to determine whether or not to go into an African country“, the founder of a successful Nigerian company with operations across the continent told me. This wisdom also applies to launching a consumer brand in Africa. Nielsen’s recent report “Africa: How to navigate the retail distribution labyrinth” confirms this. […]