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Storytelling: Contagion makes those stories circulate

Brian LeggettJuly 23, 2015

Although the story recalling the foundation of Hewlett-Packard is an old one, nevertheless it shows us the influence of storytelling and, especially, the role of contagion in its dissemination.

Brian O’C Leggett

Brian Leggett is Emeritus Professor in the Department of Managing People in Organizations. His areas of interest include the use of persuasion (rhetoric) and dialectic in the management process; the practical application of persuasion and dialectic in management situations; and the connection between leadership and communication.

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