Morgan Muller: Earlier this month, I had the privilege to attend the fourth annual 4YFN (4 Years From Now) start up event, a conference affiliated with the Mobile World Congress (MWC) in Barcelona, thanks to IESE Business School. 4YFN is a MWC affiliated conference focused on start-ups in the future of mobile technology, catering to entrepreneurs,…
A calçotada is a traditional Catalan meal revolving around eating calçots. Calçots are a type of leek-shaped sweet onions that are grown in the Tarragona region and are only harvested in winter. For those who have not experienced this before, it may seem unusual to have a whole meal around an onion but there is…
“In Barcelona, we are very privileged to cycle all year round. Although the weather is a bit chilly during the months of December to February, we are able to go out and ride virtually every day. A typical weekend ride for me is to the top of Montserrat. Round trip, it’s a 120km route with…
Our mission was “to provide overall support to the owner, Yamashita family, regarding renewal open of Ramen Dining Yu“. Yu was founded in 1991 not as Ramen Dining but as a normal Japanese restaurant. Despite its success in the past, by 2014 Yu needed a catalyst to improve both sales and profitability. In an effort…
It was 180 days after leaving Barcelona when I finally had the courage to recollect the memories of my two years there since I was afraid of the effect they would have on me. In late August 2012, I was scarcely 25 years old. I grew up in Beijing and earned my master’s degree in…