Human beings will only commit to action when an emotion is attached to that action. This is the third of Aristotle’s triad of Persuasion: Pathos.
![](https://blog.iese.edu/speakingasaleader/files/2012/04/Screen-Shot-2012-05-25-at-12.50.09-PM.png)
Conor Neill
Moving people to Action
Human beings will only commit to action when an emotion is attached to that action. This is the third of Aristotle’s triad of Persuasion: Pathos.