Persuasion is not Manipulation

Persuasion is not manipulation. Manipulation is about getting you to do something that is in my interests. Persuasion is about getting you to do something that is in my interest and in your...

The Psychology of High Performance

The 4 elements of resilient mental strength that are present in all cases of high performance. http://youtu.be/v3BgjFj2rY0 The 4 Mental Models of High Performance There are 4 aspects of the mental approach of these high...

Pathos, Moving People with Emotion

Human beings will only commit to action when an emotion is attached to that action. This is the third of Aristotle's triad of Persuasion:...

The Power of Story

In the online course Persuading with Story, you learn to use the 5 ancient human story structures in your speaking. You will learn to capture and maintain your audience's attention and deliver impactful and memorable...

4 Steps to Great Speaking

Conor Neill outlines 4 steps to becoming a great speaker. The steps are not simple, but they will take you there. Inspired by the great Jim...

The 3 Pillars of Persuasion

2,300 years ago, Aristotle brought together the science of persuasion into three things that a speaker must transmit to the audience in order to move them to action: Logos, Ethos and...

The first step in preparing a speech

The very first thing to do in preparing a speech. Define your "Point X". This gives clarity to what content serves the audience and what is irrelevant. Defining point X avoids the Data Dump - the worst of all...

Improve your Speaking through Practice

You don't become a great speaker by reading.  You don't become a great speaker by watching.  You become a great speaker by regularly speaking. The webcam is a cruel audience, but a powerful tool if you choose to use...

Grabber: How to Start a Speech

How to start a speech.  Great speeches start in one of three main ways, but the best speeches start in the same way that we begin a story to a...