Ethos: How to Build Credibility

How to Build Credibility A Definition: credibility krɛdɪˈbɪlɪti / noun a) the quality of being trusted and believed in.  synonyms: trustworthiness, reliability, dependability, integrity, character;  b) the quality of...

Persuasion is not Manipulation

Persuasion is not manipulation. Manipulation is about getting you to do something that is in my interests. Persuasion is about getting you to do something that is in my interest and in your...