2,300 years ago, Aristotle brought together the science of persuasion into three things that a speaker must transmit to the audience in order to move them to action: Logos, Ethos and Pathos.
Conor Neill
Moving people to Action
Conor Neill
Moving people to Action
2,300 years ago, Aristotle brought together the science of persuasion into three things that a speaker must transmit to the audience in order to move them to action: Logos, Ethos and Pathos.
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