2,300 years ago, Aristotle brought together the science of persuasion into three things that a speaker must transmit to the audience in order to move them to action: Logos, Ethos and Pathos.
![](https://blog.iese.edu/speakingasaleader/files/2012/04/Screen-Shot-2012-05-25-at-12.59.21-PM.png)
Conor Neill
Moving people to Action
2,300 years ago, Aristotle brought together the science of persuasion into three things that a speaker must transmit to the audience in order to move them to action: Logos, Ethos and Pathos.