The very first thing to do in preparing a speech. Define your “Point X”. This gives clarity to what content serves the audience and what is irrelevant. Defining point X avoids the Data Dump – the worst of all presentations.
![](https://blog.iese.edu/speakingasaleader/files/2012/04/Screen-Shot-2012-05-25-at-1.05.13-PM.png)
Conor Neill
Moving people to Action
The very first thing to do in preparing a speech. Define your “Point X”. This gives clarity to what content serves the audience and what is irrelevant. Defining point X avoids the Data Dump – the worst of all presentations.