“There are three things that matter in the property market: location, location, location.” This has been the most well-known quote in the real estate industry for decades. It is not about location anymore.

The last real estate cycle has shown the importance of timing the business cycle. Most real estate investments pursued at the peak of the real estate bubble were an economic disaster, while investments made at the bottom of the cycle were very successful regarding the location of the real estate assets involved in those investments. Moreover, the process of recovery from the last real estate crash has demonstrated that giving the optimal market use to each building plus its characteristics –we call this marketability– is an essential factor when investing in real estate. Marketability is essential because of the potential different uses of the assets, different quality standards, design, technology, and sustainability standards. As a result, marketability involves different factors that affect the assets’ valuation and profitability.

In this book, we analyze the importance of timing, marketability, and location in the real estate markets. We present and discuss the basic real estate concepts and valuation methods to provide investors and managers with the fundamental tools to make decisions.

Excel files of the 5 business cases presented in the book:
Real Estate Development in Nairobi
Buying an Apartment in Munich
Analysis of Retail Units in London
The Purchase of an Office Building in Ney York
Hotel BCN in Barcelona