Social media wars 2021

It’s been only three years since TikTok landed in the US, and its success is unparalleled. The Chinese ByteDance-owned app garners around 100 million active users in the country, with most of them under the age of 40. With its short videos, its fantastic selection algorithm, and its strategy to increase the duration of the…

When Globalization Gets Stuck...

As consumers we rarely think about how the products we order online get to our homes, or how the items we buy from the local shops get there. Indeed, the world is so interconnected nowadays, that buying Japanese tea in a local store in Sweden is nothing out of the ordinary. Neither is ordering a…

Clubhouse’s death is Twitter’s gain

Despite the hype surrounding Clubhouse earlier this year, the platform is slowly dying in favor of its tech mogul competitors. Its invitation-only structure and its iPhone-based design (at first,) Clubhouse has been a victim of its own success—the app will disappear, but what it brought won’t. And while the app’s numbers become stagnant, the other…
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Let’s ReThink the Notion of a Confident Leader

In uncertain and volatile times, we need strong and confident leadership, don't we?! The answer might be more complicated than a simple Yes or No. As a psychologist might wittily remark, it all depends... How do we define and see such confidence? Is a confident leader the one, who has all the answers to difficult…
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