The verticals' chess game—how news outlets are reworking their brands

While generalist outlets fight for survival, a new type of news brand is taking over the Internet—the verticals. Before the digital era, verticals were just called news sections. It was as simple as that. With the print product, the reader would go through the whole paper—call it New York magazine, for example—before turning its attention…

Welcome to the Twenties!

Some days ago we entered a new decade, the twenties. As the New Year and decade begins, it is interesting to reflect on the past ten years and make some predictions about the future. Here are some of my personal highlights: There was the internet, now there is AI and the GIG economy, when will…

Social media decentralization reaches 2020

Just a couple weeks ago, Twitter CEO Jack Dorsey announced that the company was setting up a team to create a decentralized standard for social media. With it, Twitter is joining the existing efforts to develop decentralized frameworks through which the platforms themselves do not hold the information or the power to act as referees.…
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