As I ventured into Nigeria and Kenya, the locals warned me: “don’t think all of Africa is like us.” In fact, This has important implications for companies doing business in Africa and expanding in the continent: whether traditional multinationals, emerging market multinationals (EMMs), Pan-African companies, and even African regional companies. What does country distance mean? In his CAGE […]
Job creation: an engaging business purpose
In my interviews with managers from sub-Saharan African countries, I was surprised that – without my bringing up the topic – a large majority of them made a comment of this sort: “You know, what drives this company is job creation… Of course, we want to make money, and we do make money, but what […]