Let’s assume a business headquartered in a European country. Following market internationalization the company expanded to the US and set up subsidiaries there. In the following years, the US operations grow and the business focus increasingly shifts from Europe to the US, creating a bigger need for being close to major customers and stakeholders that now reside in the US. Given this scenario, what could be done?
A closer step towards understanding ROI: Introduction of a recent framework
Several empirical and theoretical researches continuously report on the lack of knowledge and understanding within the field of assessing value of international assignments. A recent article by Australian scholars McNulty and De Cieri (2011) contribute to our limited knowledge by presenting a framework of expatriate ROI from the perspective of long-term assignments.