Skip to content
  • Home
  • Personal webinars
  • Additional Online Resources
  • Selected Recent Publications
  • About Prof. Sebastian Reiche
  • Return to Blog Network Home
Menu
Expatriatus
  • Cases, Comments and Current Trends

Multicultural Marketing: When Globalization Requires Even More Cultural Sensitivity

Sebastian ReicheMay 15, 2015

I believe that globalization is a term familiar to pretty much everyone; yet, the way people understand globalization may be quite different. On one hand, many believe that globalization is making the world smaller in a sense that local differences are replaced by global similarities. Indeed, it takes one just to travel around a bit […]

1

Sebastian Reiche

Professor
Prof. Reiche's research focuses on international assignments and forms of global work, knowledge transfer, talent retention, cross-cultural management and global leadership.

LinkedIn Publications

LinkedIn

Online Resources

You can access Online Resources HERE

Categories

  • Cases, Comments and Current Trends
  • Fact or Fiction?
  • Featured
  • Guest Blog
  • Latest Research

IESE Business School University of Navarra

  • Legal Notice
  • Terms of Use