My father-in-law recently shared Peter Godwin’s memoir “Exit Wounds: A Story of Love, Loss, and Occasional Wars” with me. Like my father-in-law, who grew up in Zimbabwe before migrating to Australia, Godwin is intimately familiar with the peculiar grief of belonging to multiple places and none fully. Born and raised in Zimbabwe, educated in England, […]
EURO 2016 showcases the Multicultural Europe
In line with the popular movie-based expression ‘I know what you did last summer’, since last Friday we may be popularizing ‘I know what you did last evening’. For many this would imply the obvious—namely football (soccer)! Yes, the EURO 2016 has started, which means watching football matches, discussing teams’ odds to win, and reading […]
Multicultural Marketing: When Globalization Requires Even More Cultural Sensitivity
I believe that globalization is a term familiar to pretty much everyone; yet, the way people understand globalization may be quite different. On one hand, many believe that globalization is making the world smaller in a sense that local differences are replaced by global similarities. Indeed, it takes one just to travel around a bit […]