The World Cup is over and this time France claimed mastery of the game. Naturally though, the big event and this big victory are not isolated from important social and political issues. As discussed in my previous blog post, in general, this World Cup has been Russia’s political statement and branding campaign. France’s World Cup win […]
The World Cup: Soccer or Geopolitical Statement?
It is the second week of the soccer World Cup in Russia, which has already offered its surprising goals and disappointing misses to billions of soccer fans around the world, and there are still several weeks of excitement to come. Apart from exciting emotions though, such major sporting events do present opportunities far beyond sports. […]
What Can Global Teams Learn from the FIFA World Cup?
Joining in on the frenzy of the football World Cup in Brazil, this week I would like to draw some parallels between the world of professional football and the world of global business. To start with, the casual transition that football players have between their club teams and national teams is quite striking. Looking into […]