Sustainable Brands was launched in 2006 by KoAnn Vikoren Skrzyniarz. Her goal was to build a community of professionals in the business world who were interested in innovation and sustainability. On April 27-28, IESE’s Center for Business in Society (CBS), as academic partner, hosted one of her conferences, in which presenters and companies explored the concept of sustainability […]
Corporate Governance, Compliance and Social Responsibility
There is a wide enough consensus now that social responsibility (SR) must somehow begin with the board of directors. That is not exactly the most ingrained practice at the moment, but . The board must assume the role of controller, promoter and judge of the company’s SR framework, making it a mandate for the board chairman/CEO and senior […]
The Anchors of Happiness
A few days ago Arthur Brooks, President of the American Enterprise Institute, came to IESE to give a seminar on Capitalism and Happiness. I’d like to expand on some of his ideas about happiness, which can also be found in this article from the New York Times and in this video: As Brooks explained, drawing […]
Why Should We Invest Responsibly?
I don’t want to discuss socially responsible investment, just investment plain and simple. Deciding how to invest my money: what type of assets, where to invest, which industry, which company or government, etc. When I was young(er), ethics manuals talked about the responsibility of cooperating with the actions of others (whether good or bad). Someone who […]
