Adopting emerging technologies through open innovation: An IESE Business School bootcamp for DIH4CAT

Adopting emerging technologies through open innovation: An IESE Business School bootcamp for DIH4CAT From 12 to 14 March 2024, IESE Business School’s campus in Barcelona was home to 20 top executives from Catalan companies taking part in the ‘Bootcamp on adopting emerging technologies through open innovation’, organized by IESE’s Entrepreneurship and Innovation Center as part […]

IESE’s Summer Entrepreneurship Experience: The case of Ignacio Guitard (MBA ’23)

  IESE´s Summer Entrepreneurship Experience (SEE) gives MBAs a chance to get real-world, hands-on learning on what it’s like to turn an idea into a business. Following our previous interview with Cassian Stanjek (MBA ’22), we sat down with Ignacio Guitard (MBA ’23) about what he got out of SEE 2022, and how it helped […]

Released article: Adopting a retail phygital experience via open innovation – The story of WOW

• With a $26 trillion size globally in 2021, the retail sector is experiencing an adoption of technologies to improve consumers’ omnichannel experiences. • The “phygital” concept, growing in the retail industry, blends digital and physical experiences into one. • The startup WOW develops a sandbox of physical and digital spaces to test startup technologies. […]

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