Navigating Entrepreneurial Opportunities in a Family-Founded GPS Company

Today we are featuring an interview with Santiago Twose, MBA ’03 and CEO of a leading Spanish company providing outdoor GPS solutions: TwoNav. Coming from an engineering background, Santiago leveraged the IESE MBA to gain general management and entrepreneurial skills. After several years of international experience, he decided to join efforts in the family company […]

Stadium Economics

Last summer, I was lucky enough to be at the opening game of the new San Francisco 49ers stadium: the Levi’s Stadium. The game was an MLS (Major League Soccer) game with the San Jose Earthquakes hosting the Seattle Sounders. The 49ers wanted to christen the stadium with a non-NFL game. It wasn’t a sellout but they did fill 50,000 seats out of about […]