Skip to content
  • Return to Blog Network
  • Entrepreneurship Blog Home
  • Entrepreneurship Department
Menu
  • Entrepreneurship
  • New Ventures

What Mistakes Are Killing Your Startup? #4 Confusing an Accessible Market with a Potential One

Mathieu Carenzo October 20, 2016

When meeting with entrepreneurs and evaluating the market size for the opportunity they are pursuing, I often see the same mistake: a confusion of the accessible market with the potential market.  How many times have I come across this lie (as well as others….): “our market will give us $50,000 million in 2017 – look […]

1

Follow this blog

Mial    rss

Recent Posts

  • IESE’s Summer Entrepreneurship Experience: The case of Ignacio Guitard (MBA ’23)
  • IESE’s Summer Entrepreneurship Experience: The case of Cassian Stanjek (MBA ’22)
  • Released article: Adopting a retail phygital experience via open innovation – The story of WOW
  • Startup Swipcar, invested in IESE’s Business Angels Network, is acquired by Cazoo as it pushes for European expansion.
  • Corporate venturing enablers: Allies to enhance open innovation
  • IESE joins international initiative to support the most innovative SMEs and startups

Categories

  • Business Angels
  • Business Opportunites
  • Corporate Venturing
  • Crowequity
  • Crowfunding
  • Entrepreneurship
  • Innovation
  • Intrapreneurship
  • Investors
  • Managing People
  • New Ventures
  • Social Entrepreneurship
  • Startup Board
  • Startups

Tags

agritech Business Angel Business Angels Business models Business opportunity Business Plan Common mistakes coronavirus Corporate Venturing Crowdequity Crowdfunding Crowedfunding deep-tech Elevator Pitch Entrepreneur Entrepreneurs Entrepreneurship financing Finaves Founder funding Innovation Intrapreneurship Investment investor Investors Leadership Managing People mba mentoring Mistakes open innovation Opportunity P2P Potential Market Private equity Sports Management Stadiums Startup Startup Board Startups Strategy Talent Team Uber
Entrepreneurship Blog | IESE Business School

Susbcribe by Email

Click here to subscribe to the Blog by Email

Categories

  • Business Angels
  • Business Opportunites
  • Corporate Venturing
  • Crowequity
  • Crowfunding
  • Entrepreneurship
  • Innovation
  • Intrapreneurship
  • Investors
  • Managing People
  • New Ventures
  • Social Entrepreneurship
  • Startup Board
  • Startups

IESE Business School University of Navarra

  • Legal Notice
  • Terms of Use