Fuelling entrepreneurial success: Iván Rodríguez (40under40, EMBA’11)

We speak to Iván Rodríguez, a serial entrepreneur and technology enthusiast. He recently founded Modelia.ai, a pioneering startup that uses AI-generated personalized images for the online retail and fashion industry. Previously, he created Vivla to facilitate co-ownership of second homes, and Parclick, a European giant in online parking reservations acquired in 2019. Join us in […]

IESE’s Summer Entrepreneurship Experience: The case of Ignacio Guitard (MBA ’23)

  IESE´s Summer Entrepreneurship Experience (SEE) gives MBAs a chance to get real-world, hands-on learning on what it’s like to turn an idea into a business. Following our previous interview with Cassian Stanjek (MBA ’22), we sat down with Ignacio Guitard (MBA ’23) about what he got out of SEE 2022, and how it helped […]

Released article: Adopting a retail phygital experience via open innovation – The story of WOW

• With a $26 trillion size globally in 2021, the retail sector is experiencing an adoption of technologies to improve consumers’ omnichannel experiences. • The “phygital” concept, growing in the retail industry, blends digital and physical experiences into one. • The startup WOW develops a sandbox of physical and digital spaces to test startup technologies. […]