The Case Study Methodology: A Pillar of Business Education The case study methodology has long been a keystone of business education, providing students with practical, immersive learning experiences. Originating at Harvard Law School in 1870, the method was later adopted by Harvard Business School (HBS) in 1920 and has since become a dominant teaching tool […]
An icebreaker with: Luis Martín Cabiedes, Senior Lecturer of Entrepreneurship
Let’s start at the beginning, can you tell us a little bit about your background and how you got to where you are today? I majored in philosophy and worked at several global firms before joining my family business, Europa Press, a state-wide news agency, in the 80s – I didn’t know it back then, […]
Jordi Amat (EMBA’17): Launching a startup with ChatGPT at no cost
Tell us a little bit about your background and how you got to where you are today? I’m from Barcelona. I studied Civil Engineering and started my career as a management consultant. I joined one of our clients (Falck) and took the opportunity to do the EMBA at IESE simultaneously. Just after graduation, I was […]
Get to know: Stan Yu, entrepreneur and MBA’24
In this interview with Stan Yu, the IESE MBA student and entrepreneur from Taiwan reflects on his journey from launching a failed fitness equipment project to co-founding Nocera, which went public in NASDAQ in 2022. Stan credits IESE for strengthening his business knowledge and facilitating connections that led him to join a European VC firm. […]
IESE and the European Innovation Council publish new roadmaps for European deep-tech scale-ups
The EIC Scaling Club’s has released the first 4 reports in the “Challenge Roadmaps” series, elaborated in partnership with IESE. These reports delve into the strategies that the analyzed European deep-tech scale-ups plan to employ to overcome significant hurdles over the next year. They highlight key areas such as refining their go-to-market strategy, enhancing board […]
