In this post, we will see what are the elements that made corporations thrive when venturing, based on our research of real cases like Telefónica, Fluidra or Celsa, just to name a few. These factors are important to consider all over the process of launching or reviewing a Corporate Venturing strategy, from its design to its […]
Tips to Launch a Corporate Venturing Program
What is the process to set up a venturing strategy? A. Set Out the Objectives Corporations must stress out what impact they want to have in the long run before interacting with startups. Deciding the strategic intent early on will not only help corporations to design an effective overall innovation strategy but also save time. Sometimes […]
Why Corporations Need to Collaborate With Startups?
It is said that it is not the strongest of the species that survives, but the most adaptable. Land-based dinosaurs ruled the Earth for about 160 million years but they are extinct today and only skeletons are left, like “Stan,” a tyrannosaurus that is placed at the Google campus in Mountain View, California as a kind […]
What is Corporate Venturing?
Steve Jobs said once that his model for business was The Beatles: “They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts” (60 Minutes, CBS, 2003). This is also the idea behind Corporate Venturing, great things happen […]