When meeting with entrepreneurs and evaluating the market size for the opportunity they are pursuing, I often see the same mistake: a confusion of the accessible market with the potential market. How many times have I come across this lie (as well as others….): “our market will give us $50,000 million in 2017 – look […]
What Mistakes Are Killing Your Startup? #3 Marginal Niche
What is a niche product? It is a good or service with features that appeal to a particular market subgroup. A typical niche product can be easily distinguished from other products, and it will also be produced and sold for specialized uses within its corresponding niche market. It sounds great…so why is that an issue […]