When meeting with entrepreneurs and evaluating the market size for the opportunity they are pursuing, I often see the same mistake: a confusion of the accessible market with the potential market. How many times have I come across this lie (as well as others….): “our market will give us $50,000 million in 2017 – look […]
In Defense of the Business Plan
The business plan is under attack and deservedly so. Why spend so much time writing a fictional plan when you are pretty much certain that the odds of it translating to reality are near to zero? Framed this way it is indeed difficult to see why a rational person would venture out to write a […]
Business Plans Should Move to the Back Seat
Entrepreneurship, at least from the perspective of teaching and competitions, is all about business plans. This, however, is the wrong focus. New ventures, whether a new startup or a new idea in an established company, are about discovery. The more an entrepreneur wants to build a new market or change the parameters of an existing […]