[VIDEO] Crowdsourcing: Intermediaries on the Rise

Crowdsourcing is about getting work done through a virtual community of online suppliers. One recent example is the South Korean electronics firm LG which teamed up with the crowdsourcing company CrowdSPRING in Chicago to develop the “phone of the future,” explains Prof. Evgeny Káganer of IESE’s Department of Information Systems.

An attractive hiring option for both large and small firms, crowdsourcing allows companies to complete projects quickly at lower cost, Prof. Káganer explains. As crowdsourcing enters the mainstream of business, intermediary companies are emerging to remove many of the obstacles that slowed the growth of this trend, while also offering management services such as prescreening, worker monitoring and quality assurance. These online intermediaries are taking advantage of the virtual labor pool and using approaches that differ from traditional outsourcing suppliers.

About Evgeny Kaganer

Evgeny Kaganer is an Associate Professor at IESE Business School where he teaches MBA and executive courses in digital business, IT strategy, and virtual enterprise. His research focuses on social and mobile technologies and their impact on individuals, organizations, and business models. His recent work traces the evolution of crowdsourcing and its growing impact on business.

6 thoughts on “[VIDEO] Crowdsourcing: Intermediaries on the Rise

  1. The subsequent time I learn a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to learn, however I really thought youd have something fascinating to say. All I hear is a bunch of whining about one thing that you would repair if you happen to werent too busy searching for attention.

  2. Hi,
    I like this type of show because you always can learn some interesting new knowledge and at the same time revive the knowledge you already know.

    Thanks,
    Alina

  3. Great post. This is the first time I have heard the term Crowdsourcing. It makes sense as the labour pool is no longer just local. The world has come to the doorstep of every business!

  4. I’ve never heard of crowdsourcing but I think businesses might be on the right track when it comes to outsourcing tasks to qualified virtual assistants and virtual employees in general. It can be quite cost-efficient.

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