Three Steps Towards Developing a Digital Mindset

Companies need to rethink their strategies to include a digital component, says IESE Prof. Sandra Sieber. This means they need to develop a digital mindset but it also calls for leaders who are capable of adapting to the situation depending on the evolution of the business model. To do this they need supportive structures and […]


Integrating Social CRM

Social media has led customers to expect more collaborative interactions, says Prof. Evgeny Kaganer. Companies are using social CRM to collect intelligence on customers and to integrate with them and then try to combine this with transaction-based traditions. The next frontier will be to overlay collaborative technologies on to transactional systems. The companies that can […]