Technology is going to be everywhere in our lives but in a much less disruptive way. So predicts César Cernuda, president of Microsoft Asia-Pacific, speaking with IESE’s Javier Zamora during the 2014 Mobile World Congress. Rather than juggling multiple devices, the day is soon coming when you will be able to interact naturally with technology […]
Microsoft: It’s Time for a Turnaround
A leader must lead by example and see that everything is done right and what Microsoft needs is a leader with vision, says IESE Professor Josep Valor. Microsoft needs someone who can shift the company’s emphasis away from being so technology-oriented, someone who understands what users want and has grasped the implications of the Cloud […]
Mobile World Congress :: Redefining Mobile in Barcelona?
In 2006, Barcelona held for the first time the Mobile Congress. At that edition the CEOs from VODAFONE, TELEFÓNICA, MOTOROLA, NOKIA and MICROSOFT were the keynote speakers. Those companies reflected to some extent the mobile industry value chain in 2006, accounting for an aggregated market value capitalization of more than $600B. Only six years later, […]
“Half-Life” for “Midlife Crisis”
Tudor Muşatescu, a Romanian playwright, once wrote, “The glory is not ephemeral. Ephemeral are only those that have it.” Is IBM the exception that proves the rule? As a matter of fact, Big Blue turned 100 this month, and according to its financial records in a pretty good shape. For instance, IBM’s market value passed […]
