Dacadoo can give anyone a health score by taking their weight, height gender and age and wrapping it around data from their social life and mobility, says Peter Ohnemus. Healthcare is about prevention and prevention can be achieved by making it visible and relevant. Apps on smartphones combined with biosensors will provide the big data […]
Digital Density: Reshaping Business Models and Organizations
Big data, social media and other information technologies are a manifestation of a new concept that we call digital density, says IESE Professor Javier Zamora. This refers to the number of people and objects that are connected, and which now number in the billions. Digital density allows for a dynamic use of capacity that wasn’t […]
How Companies Can Add Value With Big Data [Updated]
A lot of useful information is buried inside big data and the question is knowing how to mine it in order to extract the information that will improve the quality of analysis. Organizations need to change their culture if they are to exploit this new resource and they need to incentivize managers to understand technology […]
Big Data: What’s in It for Me?
The conversation about big data revolves around business benefits. But as IESE’s Evgeny Káganer says, we should start thinking about what’s in it for us: how emails, tweets, texts and apps can improve our work habits, productivity patterns and well-being. We, as individuals, should start steering the conversation, telling businesses how we want products, services […]
