Apple Enters the Wearables Business

The reports that Apple is close to buying the headphone company Beats was received with widespread skepticism, says Prof. Josep Valor. It doesn’t seem to make sense from either a branding or a technological point of view. However, Apple has already shown an interest in headphones that measure physical activity and, as the wearable industry […]


The Big 4 and HTML5

HTML5 promises a broader-based economy and while Google, which depends on advertising, wants it as open as possible, it is a different story for Apple which makes its money from apps. Facebook went to HTML too early and is now playing it safe while Amazon has cleverly built a closed eco-system on top of the […]


What Matters Most Is the Consumer

Apple‘s map application failure on the new iPhone, combined with the company dropping the Google map app, has led Apple lovers for the first time to consider moving to another platform, says Prof. Sandra Sieber. People react negatively if they feel they are being locked in. In online services, meeting customer need is paramount, even […]