In conversation with IESE Prof. Evgeny Kaganer, the co-founder of Crowdspring Mike Samson talks about how crowdsourcing creates a community that goes beyond the mere marketplace. While the marketplace simply connects the seller with the buyer, crowdsourcing creates a community with an opportunity for growth and learning. Large companies use crowdsourcing to connect directly with […]
The Shift to Digital Content
What impact will a digital, paperless environment have on students’ learning experience? asks Prof. Evgeny Káganer. In an experiment providing half of Executive MBA students with paper materials and the other half with tablets, the main concern of the latter was the inability to view more than one document at a time. However, this was […]
[VIDEO] Microsourcing Gains Speed
Microsourcing and online platforms that support it are ushering in a completely new way for small and medium sized companies to execute certain types of projects, explains IESE Prof. Evgeny Kaganer. WIth microsourcing, the relationship between the buyer and the seller/supplier centers on a bidding process, whereby the buyer selects the supplier he or she likes and awards the project based on their own criteria.
[VIDEO] Crowdsourcing: Intermediaries on the Rise
Crowdsourcing is about getting work done through a virtual community of online suppliers. One recent example is the South Korean electronics firm LG which teamed up with the crowdsourcing company CrowdSPRING in Chicago to develop the “phone of the future,” explains Prof. Evgeny Káganer of IESE’s Department of Information Systems.
