IESE’s Summer Entrepreneurship Experience: The case of Ignacio Guitard (MBA ’23)

  IESE´s Summer Entrepreneurship Experience (SEE) gives MBAs a chance to get real-world, hands-on learning on what it’s like to turn an idea into a business. Following our previous interview with Cassian Stanjek (MBA 22’), we sat down with Ignacio Guitard (MBA 23’) about what he got out of SEE 22’, and how it helped […]

IESE’s Summer Entrepreneurship Experience: The case of Cassian Stanjek (MBA ’22)

IESE´s Summer Entrepreneurship Experience (SEE) gives MBAs a chance to get real-world, hands-on learning on what it’s like to turn an idea into a business. We spoke with Cassian Stanjek (MBA 22’) who gave us some insights into his experiences of SEE 21’. 1. How did the SEE structure help you to launch your project? […]

Released article: Adopting a retail phygital experience via open innovation – The story of WOW

• With a $26 trillion size globally in 2021, the retail sector is experiencing an adoption of technologies to improve consumers’ omnichannel experiences. • The “phygital” concept, growing in the retail industry, blends digital and physical experiences into one. • The startup WOW develops a sandbox of physical and digital spaces to test startup technologies. […]

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