Navigating Entrepreneurial Opportunities in a Family-Founded GPS Company

Today we are featuring an interview with Santiago Twose, MBA ’03 and CEO of a leading Spanish company providing outdoor GPS solutions: TwoNav. Coming from an engineering background, Santiago leveraged the IESE MBA to gain general management and entrepreneurial skills. After several years of international experience, he decided to join efforts in the family company […]

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From Consultant to Entrepreneur

Today we are featuring an interview with Julian Becker, one of our full-time MBA candidates (Class of 2020) and president of the IESE Startup & Entrepreneurship club. Coming from a consulting background, Julian leveraged the IESE MBA to gain entrepreneurial skills and recently founded Be.Green, an innovative indoor plant e-commerce business. Julian, could you please […]

Launching a Startup in Non-Business Friendly Environments

“Icebreakers” are entrepreneurs that defied the odds of extraordinary difficult contexts to become many times, pioneers’ of entrepreneurship in “non-business friendly” environments where private endeavor is discouraged or even prosecuted. Entrepreneurs like Ivo Boscarol from Slovenia, who wrote himself, in the 80’s, the first regulations of the industry in his country to become the CEO […]

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How to Overcome a Negative Country-of-Origin Effect

In 1887, the English government passed a law requiring products manufactured outside of England to be labeled with their country of origin to protect British products from foreign copycats of lower quality. Still today, the label “Made in…” likely has one of the most significant impacts on people’s perceptions, value attribution and purchasing behavior across […]

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