Is this a Google Mis-app?

Travel agencies are among Google’s most important clients and Josep Valor wonders if the search engine hasn’t shot itself in the foot with its application that allows users to search for travel bargains. Once users find the best offer they bypass the agent and go directly to the airline’s site to book it, allowing the airline to offer hotels and car hire, precisely the sort of business that has kept travel agents alive.


About Josep Valor

Josep Valor-Sabatier is professor of information systems and information technology and holder of the Indra Chair of Digital Strategy. He received his Ph.D. in Operations Research from MIT, and his Sc.D. in Medical Engineering from the Harvard-MIT Division of Health Sciences and Technology. Josep Valor teaches extensively at the senior executive level on Management Information Systems, Media Management, Management of Technology, and Strategy.

9 thoughts on “Is this a Google Mis-app?

  1. That is just awesome thing to share here. I am new to your blog but loving your writing skills and travel adventures. Some very vital things to bear in mind while traveling. thanks for sharing.

  2. And what to be surprised. Now through tour agencies order to itself permits only lazy people. What for to pay for that that you can make itself)

  3. The airline indusry is cutting cost all around, really travel agents are a thing of the past, This used to be a lucrative business and so sad times change!
    I always look for the best prices, dont really think google is to blame, more on the airlines.

  4. There used to be a travel agency in our shopping mall, but it closed because everybody nowadays books on the internet. And, lets face it, so do I. And my holidays haven’t lost fun and my wallet enjoys it as well.

  5. This will put a huge dent in travel service agents. But, overall this is a win-win situation for Google and end-users. Why pay hefty commission to agents?

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