What Matters Most Is the Consumer

Apple‘s map application failure on the new iPhone, combined with the company dropping the Google map app, has led Apple lovers for the first time to consider moving to another platform, says Prof. Sandra Sieber. People react negatively if they feel they are being locked in. In online services, meeting customer need is paramount, even if it reduces the bottom line.
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About Sandra Sieber

Sandra Sieber is a Professor of the IS Department at IESE Business School in Barcelona. Her studies center around the impact of new technologies on organizations and business models.

2 thoughts on “What Matters Most Is the Consumer

  1. the post Job transition will be difficult for Apple in terms of maintaining the innovation momentum and flawless execution of products we had come to expect from apple.

    Its seems like Apple now has to operate like a normal company as opposed to how it operated under Jobs.

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