In boardrooms around the world, executives are asking themselves how to use social media, mobile tools, and big data to improve all aspects of their organizations. But these mega trends are just manifestations of a shift that is utterly transforming the very nature of our businesses. This profound shift is being driven by the growing […]
Three Steps Towards Developing a Digital Mindset
Companies need to rethink their strategies to include a digital component, says IESE Prof. Sandra Sieber. This means they need to develop a digital mindset but it also calls for leaders who are capable of adapting to the situation depending on the evolution of the business model. To do this they need supportive structures and […]
20 years of SMS: A Nw Lnge is Brn :)
On December 3, 1992 the first SMS message was sent. These days we use this technology less, but the type of communication that it produced is now an everyday affair, says IESE Prof. Javier Zamora.
Integrating Social CRM
Social media has led customers to expect more collaborative interactions, says Prof. Evgeny Kaganer. Companies are using social CRM to collect intelligence on customers and to integrate with them and then try to combine this with transaction-based traditions. The next frontier will be to overlay collaborative technologies on to transactional systems. The companies that can […]
