Crowdsourcing is not yet a major trend in the business world, in part because it’s difficult to put the infrastructure in place and build a community. The human cloud helps business to bypass this problem as it offers a global pool of online workers and a platform to interact with them. Prof. Evgeny Káganer tells […]
Are You Ready for Corporate Social Networks?
Facebook is too open for corporate social networks but companies are buying into new networks in readiness for social networks becoming part of their product roster. The time has come for leaders to think how they want to connect employees with their boss, their team and their peers. IESE Professor Sandra Sieber discusses the main […]
Not as Mobile as it Used to Be
There is a sense of déjà vu at this year’s Mobile World Congress in Barcelona, says Prof. Javier Zamora. The mobile market is entering a mature stage with companies trying to extract value from a market created by Apple and Google. However, we are entering a new era in which people use mobiles not just […]
Big Data: What’s in It for Me?
The conversation about big data revolves around business benefits. But as IESE’s Evgeny Káganer says, we should start thinking about what’s in it for us: how emails, tweets, texts and apps can improve our work habits, productivity patterns and well-being. We, as individuals, should start steering the conversation, telling businesses how we want products, services […]
