Technology is going to be everywhere in our lives but in a much less disruptive way. So predicts César Cernuda, president of Microsoft Asia-Pacific, speaking with IESE’s Javier Zamora during the 2014 Mobile World Congress. Rather than juggling multiple devices, the day is soon coming when you will be able to interact naturally with technology […]
Not as Mobile as it Used to Be
There is a sense of déjà vu at this year’s Mobile World Congress in Barcelona, says Prof. Javier Zamora. The mobile market is entering a mature stage with companies trying to extract value from a market created by Apple and Google. However, we are entering a new era in which people use mobiles not just […]
The MWC has Begun. Highlights of the First Day
Prof. Javier Zamora discusses the key points from the first day at the MWC, in particular the agreement between Telefónica and Mozilla. CEOs from big operators such as Telecom Italia, Vodafone and ATT all spoke about the role of Apple and Android. It also became clear that shopping and making payments via mobile phones is […]