Not as Mobile as it Used to Be

There is a sense of déjà vu at this year’s Mobile World Congress in Barcelona, says Prof. Javier Zamora. The mobile market is entering a mature stage with companies trying to extract value from a market created by Apple and Google. However, we are entering a new era in which people use mobiles not just […]

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Big Data: What’s in It for Me?

The conversation about big data revolves around business benefits. But as IESE’s Evgeny Káganer says, we should start thinking about what’s in it for us: how emails, tweets, texts and apps can improve our work habits, productivity patterns and well-being. We, as individuals, should start steering the conversation, telling businesses how we want products, services […]

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2013: IT’s Convergence Year

Companies that want to succeed in 2013 will have to learn how to manage four key pillars of IT in an integrated manner, effectively bringing together cloud, mobility, social media and big data. IESE’s Josep Valor predicts we will see more integrators than hardware manufacturers, because people are looking for complete not partial solutions.

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