What Matters Most Is the Consumer

Apple‘s map application failure on the new iPhone, combined with the company dropping the Google map app, has led Apple lovers for the first time to consider moving to another platform, says Prof. Sandra Sieber. People react negatively if they feel they are being locked in. In online services, meeting customer need is paramount, even […]

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Home Box Office

A new business model that offers the consumers the chance to record everything broadcast on a given TV channel represents a major disruption in the way television is delivered, says Prof. Josep Valor. It is not clear what the ecosystem will look like in a few years’ time but he says only those with copyright […]

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