Companies need to rethink their strategies to include a digital component, says IESE Prof. Sandra Sieber. This means they need to develop a digital mindset but it also calls for leaders who are capable of adapting to the situation depending on the evolution of the business model. To do this they need supportive structures and […]
How Companies Can Add Value With Big Data [Updated]
A lot of useful information is buried inside big data and the question is knowing how to mine it in order to extract the information that will improve the quality of analysis. Organizations need to change their culture if they are to exploit this new resource and they need to incentivize managers to understand technology […]